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Businesses that require dedicated vehicles for any reason should take advantage of vehicle wraps. Vehicle wraps essentially turn company cars of any kind into billboards on wheels. If you wrap your vehicle in an eyecatching and memorable wrap, the benefits in terms of advertising are nearly endless. But, the benefits of applying a vehicle wrap to a company car don’t end there. Continue reading this post from the GNS Wraps blog to learn about the benefits of wrapping a company vehicle.

Expand Your Audience Through Vehicle Wraps

Having your logo, phone number, and business branding applied to a vehicle through a wrap can be very beneficial for businesses. Of course, this depends on how often your company vehicle is driven. But, for company vehicles that are ‘out in the wild’ often receive thousands of looks, or ‘impressions’ a day. What is the value of this you may ask? Consider how much it would cost for an ad for your business to appear in front of thousands of people a day on TV, print, or even online. What you’d pay for a week or less of having your ad shown to thousands of people online, print, or on TV could cover a vehicle wrap, which lasts for years and years. If you’re looking for a surefire way to increase the visibility of your business quickly, look no further than a vehicle wrap for your company car from GNS Wraps.

Leave A Lasting Impression

Vehicle decals aren’t invasive or annoying like some TV commercials or even some online ads. For some potential customers, an annoying TV commercial is a legitimate reason to not use the business. Additionally, vehicle wraps show that the business is established and takes pride in what they do. Vehicle wraps are an excellent way to ingrain your company in the thoughts of those that live in or near your business service area without being invasive or distracting.

Familiarize The Local Market

Speaking on the last benefit, familiarizing the local market with your business is probably one of the greatest benefits that come with wrapping a company vehicle. If those that live and work around your business are your potential customers, this should be a no-brainer. Let your customers know you’re in the area and regularly performing work by making your company’s brand part of the local environment.

One Of The Most Cost-Effective Marketing Investments

Another major benefit of wrapping your company vehicle is the fact that it remains a lasting marketing investment for years to come. Unlike standard advertising campaigns, a vehicle decal is constant. Of course, it can be taken off of your vehicle freely, but traditionally, you’ll only pay once to have it designed and installed. This means your vehicle can act as a billboard on wheels for a (fairly low, compared to standard advertising costs) one-time fee.

Protect Your Vehicle’s Finish

One of the most overlooked benefits of vehicle wraps is that they protect the finish underneath the wrap. When a vehicle is scratched or dinged and is being protected by a vehicle wrap, the wrap will be scratched and not the finish of the vehicle. This protects the long term value of a vehicle in the event you’d like to sell it.

Enjoy The Benefits Of Wrapping Your Vehicle With GNS Wraps

GNS Wraps is West Palm Beach’s number one choice for vehicle wraps for business. Additionally, we also offer wraps for those looking to change the look of their standard vehicle. GNS Wraps provides top-notch design services paired with second-to-none installation to provide one-of-a-kind vehicle wraps. Want to learn more about GNS Wraps? Give us a call (561) 502-2605 or contact us online.

As traditional forms of advertising such as billboards and radio ads continue to be phased out, it’s important for brands and businesses to look for other ways to promote their brand. Passive marketing has always been a great channel for companies to get their name out there, but with so many companies creating so much noise in today’s fast-paced world, it can be quite overwhelming to the potential customer. However, there is one marketing channel that is filled to the brim with potential for brand awareness and customer acquisition: traffic.

Day in and day out, highways around the country are slammed with bumper to bumper traffic in the morning, afternoon, and at night. Some jam out to music while others yell in frustration at others driving poorly. You can steal their attention with a branded car wrap. Standing out from the rest of the cars on the road can be the difference between one person noticing your company’s branding, and 100. Car wrap advertising can be a fantastic way to bring in new business, however, there are some important Dos and Don’ts that every company should follow to get the most out of their car marketing.

Car Wrap Do’s And Don’ts For Company Advertising

Do Consider Your Brand Or Message
Don’t Overdo Your Message
Do Keep Your Car Clean
Don’t Be Afraid To Go Bold

Do Consider Your Brand Or Message

Before you dive headfirst into a car wrap advertising for your business, you should first be aware of what your brand is, the message you want to convey towards potential customers, and what you as a business wants to get out of it. Knowing your end goal is ultimately the most important step towards getting the most out of this. Whether you just want people to discover your brand, or are looking towards racking up phone calls and business inquiries, you can do this with car wrap advertising.

Don’t Overdo Your Message

Car wrap advertising can be a phenomenal form of passive marketing for your company, however, it’s not a foolproof solution. One of the major pitfalls for companies venturing into car wraps for advertising is they overdo their message. They obnoxiously slap their phone numbers all over the car in an attempt to grab everyone’s attention, while also using off-brand colors and their logo isn’t anywhere to be seen. Make sure you present your overall message in a clean, clear-cut manner that gets the point across to passersby while not overdoing it.

Do Keep Your Car Clean

Car wrap advertising is an extension of the company, and so is the car used for promotion. You wouldn’t want your employees to represent your company outside of the office in unprofessional clothing, so you most likely wouldn’t want the car to be dirty. Make sure that before you clean a car with a wrap on that you use cleaning supplies that won’t damage the wrap altogether.

Don’t Be Afraid To Be Bold

When it comes to car wrap advertising, you want to stand out from all the noise. You absolutely shouldn’t be afraid to be bold with your design or color choice. Granted, while you should have fun with designing the wrap for the car, you have to make a mental note to not overdo it and interfere with the overall messaging. Once the design detracts from the message, you lose potential customers. Finding the right balance of boldness can be just what you need to make your message stand out, without suppressing it.

If you’re interested in car wrap advertising, make sure to contact GNS Wraps. As South Florida’s premier car wrapping company, we specialize in growing your business through car wrap advertising. Call us today at (561) 502-2605, or visit our contact page to receive a free quote.

Category: Blog