Why Car Wraps Are a Good Small Business Investment

Car wraps are an effective and cost-efficient way to advertise your small business. These eye-catching wraps can turn a car into a highly visible, mobile billboard that can be seen by hundreds of people each day. Whether you’re a small business owner or an entrepreneur, car wraps can help you promote your business, build brand recognition, and gain more customers than ever. 

GNS Wraps has been creating custom car wraps for businesses for years now and we know what it takes to create an effective wrap for your business. If you need help creating an eye-catching car graphic, head to our contact page. Here are some of the reasons why car wraps are a great investment for your small business. 

Cost Efficiency

Car wraps are an affordable way to promote your small business. Compared to traditional advertising methods, car wraps can be more cost-effective and generate a greater return on investment. When you consider the cost of printing, distributing, and installing a car wrap, it’s much cheaper than purchasing ad space in newspapers, magazines, or radio ads. 

High Visibility

Car wraps can be designed to be very visible and can be seen from good distances. If you’re driving around town, you’ll be able to catch the attention of hundreds of people each day. This is great for businesses that want to increase their brand awareness and get noticed more regularly. 

Flexibility

A great thing about car wraps is that they’re flexible and can be customized to meet your specific needs. You can choose from a variety of materials, colors, and designs to create a wrap that perfectly fits your brand. Car wraps can also be removed and replaced when needed, so you can always easily switch up your design and message as often as you like. 

Durability

Car wraps are designed to last for years, so you won’t need to keep replacing them. This means you’ll be able to get the most out of your investment. Car wraps are also resistant to wear and treatment so they can withstand even the harshest of weather conditions. 

Overall, car wraps are an excellent investment for small businesses. They’re cost-efficient, highly visible, flexible, and durable, so you always know you’re getting the most from your investment. Car wraps are a great way to promote your business and gain more customers. If you’re looking for an effective way to advertise your small business, GNS Wraps is here to help you. We create car wraps for businesses that come out looking just as you envisioned. If you want to grow your business, visit our contact page today. 

Tips for Effective Window Decal Designs

There’s currently no better way to advertise your business than with a window decal on the back of your vehicle. Compared to billboards and radio ads, window decals will cost you only a fraction of the price while still reaching the same, or more, potential customers. In order to get the most out of your window decal, you need to ensure that it is designed properly. Designing a good car window decal can be difficult, which is why we are here to help you create an amazing window decal that will capture the attention of anyone you drive by. 

GNS Wraps has been creating custom car wraps and window decals in South Florida for years and were ready to help you! Visit our contact page today if you need to create a new window decal or car wrap.

Design To The Shape Of The Window

It’s something that people probably don’t think about on a daily basis. Many people will just assume that their rear window is a perfect rectangle. This is unfortunately not the case. Every car has a different-sized rear window and while you could create a “one size fits all”, it’s best to create your decal around the actual shape of the window that it will be applied. If you don’t use the exact measurements, you could create a decal that is too large or small and it could look unprofessional and lazy. GNS Wraps can help make sure the measurements are accurate. 

Don’t Put Text Near The Edge

Even if you take proper measurements, there is a chance that some of the text could still get clipped off. This is okay if it’s a small amount of background color, but if it’s part of a phone number or website, it can make the entire decal pointless. It’s also a good idea to ensure the logo is placed in the center or somewhere where it won’t be clipped off as this is the image people will associate with your business. Ensuring your logo can be seen is the best way to increase brand awareness. 

Don’t Clutter Your Decal

One of the biggest mistakes people will make when designing their window decal is putting too much on it. Including too much information can lead to a cluttered mess that people won’t have the time or patience to read while driving. Just because you have an entire rear window, doesn’t mean you need to fill the entire thing. Include only the most important information regarding your business, such as name, logo, website, and possibly phone number. 

Make The Purpose Clear

With window decals, potential customers will see your decal both on the road and parked in parking lots. This means it should be clear what your decal is advertising and how people can get in touch with you if they’re interested in what you’re offering. 

Get Professional Window Decals Designed in South Florida

Window decals can get your business seen by hundreds to thousands of different people each day. Anytime you drive your car down the road, people behind you will see what your business is and what you do. GNS Wraps is here to help you create the perfect window decal for your car in South Florida. Visit our contact page today if you’re ready to get your business out there. 

How To Effectively Use Text On Your Car Wrap

If you are thinking about having your personal or business car wrapped, it can be difficult to determine where you should start. There are a number of different elements that can go onto a car wrap, including colors, logos, and text. Typically, logos, colors, and text are what will grab the most attention of those driving by, but it’s important to consider the design and placement of the text on your car wrap. 

Everything has to be considered from the font to the size of the text. Placing text in certain areas of your car can greatly improve and reduce the effectiveness of your car wrap. GNS Wraps is a leader in South Florida car wraps, so we know how important text and its placement are on your car wraps. Below, you’ll find 3 tips that will help you with placing text on your next car wrap. 

How to Know Your Car Wrap Text Will Be Appealing and Legible

It’s important that the text on your car wrap doesn’t go unnoticed since it can provide useful information for your business. These tips will help you when creating your next wrap design. 

Make Important Information The Priority

Some information on your car wrap will be more important than other information. As an example, the name and contact information will be much more vital than a list of products you sell or the mission statement of your business. A majority of people will see your car wrap while they are driving on the road or walking on the sidewalk. That is why the company name, the service or product you provide, and your contact information should be easy to identify and read in just a few seconds. This can be achieved by making the information in a larger font and placing it in a central location of your vehicle. This information will assist people with finding out more about your business and generate more business. 

Don’t Overload on Text

It can be tempting to include as much information as possible on your car wrap, but including a list of each product and service you offer is never an effective practice. In the case of text on car wraps, less is more. If you overload the text on your car wrap, people will be deterred from reading it and direct their attention elsewhere. It’s important to remember that your car wrap will most likely be seen while driving on the road, so drivers don’t have much time to read an entire list of information. That’s why you should only include text that is direct and to the point so people know what you offer right away. 

Choose a Legible Font

Even if your text is the correct size and it’s placed on a central part of your vehicle if you don’t choose a font that is easy to read, people driving and walking by will have a hard time understanding what anything says. That is why it’s important to choose a simple and effective font that can be read at any distance. Fonts such as Sans Serif and Calibri are great simple choices that will be easy to read no matter how far it is. 

Get Your Car Wrapped Professionally

If you want to take your corporate vehicle to the next level while also growing your business, GNS Wraps is here to help. We can provide you with expert-level car wraps that catch the attention of everyone you drive by. Our wrap experts can provide you with exact details of the wrap you want and can help make sure the text on your wrap looks great! Visit our contact page today if you are interested in car wraps, car lettering, color change wraps, and more. 

The Importance of Color for Car Wraps

Having your vehicle wrapped is considered one of the most cost-effective ways to advertise your business. Having just one vehicle wrapped can generate anywhere between 30,000 – 70,000 impressions a day! The potential to reach your audience has never been higher. With such a large opportunity to make an impression on the people you drive by, it’s important to make sure that you get every aspect of the car wrap correct. This even includes the color for car wraps. 

You may not think about it on a day-to-day basis, but different colors can evoke different emotions and feelings from different people. This is why the importance of color for car wraps is something you need to consider. Here are some tips for making sure the colors on your next car wrap are done correctly.

Choosing The Right Color for Car Wraps

Have you been internally debating what color you want to go with for your next car wrap? No matter what business you are in, color selection is an important decision. Colors play a very important role in attracting the right customers to your business. Psychologists have done studies for years about how colors can affect our perception of something. A study done by the Academy of Marketing Science shows that color plays a large role in our purchasing decisions. This applies to businesses and how we perceive them. 

The colors you choose for your car wrap need to not only reflect the colors of your logo but also the personality of your business. Customers who can relate to the personality of your business are much more likely to interact with it. So, which colors will work the best for you?

The Meaning Behind Each Color

When it comes to color selection, you have total freedom to choose. There’s no right or wrong answer, it all depends on the type of audience you want to attract. Here’s what each popular color represents:

• Black: This color is used to display luxury. Think about black tie events and black dresses. Use this color if you want to appear classic, sophisticated, and in control.
• White: White is used to appearing fresh, youthful, and economical. 
• Gray: Gray is, quite literally, the perfect blend of white and black. It comes off with maturity, dignity, and tradition. 
• Green: Green is associated with the environment and finances.
• Red: For those wanting to appear youthful, modern, and aggressive, red is for you.
• Blue: Blue is the most popular color in the world. Go with blue if you want to appear serious and trustful.
• Yellow: Yellow is a youthful color that displays friendliness and cheerfulness.
• Brown: Brown works for those wanting to be rugger, serious, and masculine.
• Purple: Purple works amazingly well for those wanting a touch of femininity.
• Orange: Orange will help grab the attention of anyone on the road. It displays energetic, playful energy. 

Keep Goals in Mind

It’s important to choose colors not based on personal preference, but on what would work best for what you’re advertising. Ask yourself these questions:

• Do these colors reflect my business’s personality?
• Do these colors target the correct audience?
• Are these colors different from my competitors?
• Do these colors work for the product/service I’m selling? 

Follow the 60-30-10 Rule

Chances are you’re going to use more than one color. The 60-30-10 rule is typically used for interior design but it can also be applied here. 

The rule is simple. Sixty percent of your wrap should be the primary color you want to go with. Thirty percent of the graphics should consist of your secondary color. Ten percent of the graphics should be composed of your accent color of choice. 

Get Your Car Wrapped Now!

There’s a lot that goes into the design of your car wrap, even color choices play a big role. A poorly designed car wrap can end up hurting your business more than helping. If you’re thinking about getting a car wrap, make sure it’s done right and choose GNS Wraps. We will help you through the entire process, even with the colors! Contact us today to get your business’s name out there. 

5 Vehicle Graphic Pitfalls to Avoid

Anyone who wants a vehicle graphic will want it to look amazing. Unfortunately, not everyone is familiar with graphic design and what makes a good vehicle graphic. Vehicle graphics are meant to positively enhance the appearance of your vehicle or bring more attention to your business. Not knowing how to create a good vehicle graphic can result in a messy, cluttered wrap that doesn’t get the message across. 

To ensure your vehicle wrap is amazing, avoid these 5 common graphic pitfalls.

1. Hard to Read Font

If you’re getting your vehicle wrapped for business purposes, you want to make sure that everyone who sees the wrap can read it and understand it. If they can’t read what’s on the wrap it will not help you or your business grow. 

The best option is to use a font that is easy to read from a long distance. These can be fonts that are blocky, similar to what you would see on highway signs and billboards. You don’t want to use a cursive font or one that can be difficult to read from a distance. It’s important to make the font big enough that everyone can see it.

2. Too Much Text

Using too much text is another big mistake. Of course, it’s important to have your business name and phone number on the vehicle, but you don’t want to have an overload of information on the vehicle as the information can get lost. 

Roads are already areas full of information and distractions, especially in high traffic areas like cities and highways. You want people to be able to read your vehicle information in about three seconds of spotting it. This is why it’s so important to keep your wrap simple and introduce a message or logo that’s easy for potential customers to understand.

3. Too Many Vehicle Graphics

When it comes to graphics, people will often think that bigger is better since more people will see it. This is far from the truth. Graphics should be used to help emphasize important details and add visual interest, not overwhelm the viewer with too much color or details. 

You want the message to be seen, just don’t go overboard. Using too many vehicle graphics can make your message seem desperate and overkill. If you want people to remember your graphic, putting too much will have the opposite effect.

4. Bad Placement

Where you put your graphics will depend on what type of vehicle they are being put on. A large box truck or van could benefit from having a vehicle graphic on the side or back. Smaller vehicles or sedans will benefit from graphics on the back window or tailgate.

5. Vehicle Graphic with no Call-to-Action

A call to action is a must. People need to know what to do once they’ve seen your graphic. Something like “Call Now” or “Visit Our Website” are examples of calls to action. Asking for a response will encourage those who see your graphic to act on it. No call to action eliminates the reason for getting a vehicle graphic in the first place. 

Vehicle Graphics Done Right

If you need a new vehicle graphic installed or you need help planning your vehicle graphic, GNS Wraps is here to help. Our team of graphic designers and car wrap professionals will know exactly what to do to help you. Contact us today to get a vehicle wrap that works. 

While driving around town, you may have seen vans with partial or full wraps. These wraps are very similar to car wraps, except these van wraps are mostly seen on commercial vans. Vans like this are an incredible way to capture attention quickly and efficiently. 

The better a van wrap looks, the better it will perform in the real world. This is because the vehicles on the road are a reflection of your organization. This means the better quality a wrap is, the better people will think about your company. GNS Wraps can help make your vans look incredible with premium van wraps using only the best materials. 

Why Do You Need Van Wraps?

Van wraps can do a lot more for you, your van, and your organization than you may think at first. A van wrap can assist with the following:

Generate Traffic to an Entity

Company vans are almost always on the road moving around. As an example, a delivery van in South Florida could move products to somewhere as far as North Carolina. A smart business owner would take this opportunity to wrap their van and have it spread your message/service everywhere it goes.

These wraps can display crucial information such as contact info, a website, or where they can be found. 

Save Money

Advertising methods such as TV or radio can be expensive. Looking at the cost per impression, van wraps are $1.40 lower than the cost of billboards and over $78 lower than radio ads. 

Long-Lasting Van Wraps

Van wraps can stay in pristine condition for up to six years. Some factors that affect this include:

• Wrap materials 
• The professionalism of the installer
• Care taken for the wrap

Ensure that the person installing the wrap is trustworthy, reliable, and uses good materials. There are also warranties available for your wrap in case something goes wrong. 

Van wraps also protect the paint on the van by acting as a barrier from dirt, weather, and other debris on the road. 

Wrap Artwork

Wrapping a van gives you full creative control over what goes on in it. This allows you to add any color or pattern that you desire. You can include as much or as little information as you’d like. Take this opportunity to use elements that bring out your organization’s theme and message. 

Get Your Van Wrapped by GNS

If you’re ready to make your van stand out from the crowd and bring more attention to your business, it’s time to contact GNS Wraps. We are your professional van wrap installer in South Florida. We use only the best materials and we ensure you you’ll walk away happy with your wrap. To schedule your wrap, visit our contact page today. 

No matter if it’s a logo, letter, color, or banner, every brand has a graphic that makes them stand out from the crowd. The way the graphic looks and feels can vary greatly on how it’s used. If you’re getting fleet graphics, you want to make sure that they reflect the personality of your brand and it can take a few creative risks to do so. GNS Wraps wants to help your fleet graphics stand out and help people recognize your brand whenever they’re on the road. Below are a few ways that you can make that happen.

Use Different Colors

The colors that you pick for your fleet graphics will play a big role in how your customers and employees view your company. Think of how you use colors in your branding. A marketing agency will want to use bright colors that attract attention while a funeral home will want to use muted, darker colors and tones. 

Your fleet graphics should accurately reflect the personality of your brand. If your brand is bright and whimsical, then your graphics should follow that same pattern. 

Fonts

Whether it’s numbers, letters, or full words, fonts have a big impact on your brand. Think of how others will perceive it. What kind of personality do your brand and logo carry? Is it elegant, artistic, or fun? 

Placement

When designing fleet graphics, you should consider where they are placed. If it’s multiple vehicles, place them in a way that they can be interchangeable. Consider where the graphic will be placed on each vehicle. It’s important that people driving by getting the necessary information about your company. 

Design Elements

You have full freedom when creating graphics so make sure to use different images, banners, and logos on your vehicle. You can display images related to your business on the doors, windows, and interior. Using a mascot or creative symbol also helps people create an image of your brand. 

Materials

There are different ways to create your fleet graphics. Vinyl wrapping is the most popular option but you can also do magnetic graphics. 

Tagline

Using a simple statement to describe your brand is a good way to portray your fleet graphics. You can do something simple like “It’s fun to shop here” or something that encompasses your brand a little better.

Don’t Overcomplicate Your Fleet Graphics

Lastly, keep your graphics simple. Your graphics should portray your branding but it shouldn’t be overwhelming. Make sure to consider the size of your vehicle so you know how much space you have to work with. 

Fleet Graphics Done Right

Fleet graphics can grow your brand and reflect what your company does. These graphics can be powerful marketing tools if done right and GNS Wraps knows exactly what they’re doing. If you’re ready to have your fleet wrapped or you have any questions, visit our contact page to get started.